Ka Hoe · Founder of JA

Earning well.
Still running
short?

I help high-income individuals understand their debt, face their monthly deficit and work towards a more sustainable financial life.

My approach was shaped by three financial crises of my own.

Ka Hoe, founder of JA and Financial Transformation Coach
Ka HoeFounder of JA · Financial Transformation Coach

Choose where to begin

Understand the story.
Then look at your numbers.

A good income and financial pressure can exist at the same time. Start with the part that feels most relevant to you.

My story

I have been there too.

Read how a banking career, property investments and a restaurant business led me through three financial crises.

Read my story
eResources

Put the numbers in one place.

Find the ICE JAR, Debt Management and Asset & Liability templates, alongside planning tools and official reference links.

Browse eResources

In participants’ own words

A clearer picture.
A personal experience.

Read about working with me on financial reviews, coaching and finding a practical way forward.

My coach was Ka Hoe. He listens before he diagnoses. He helped me to ask the right questions. He is very empathetic and has a superpower ability to find the real problem in order to unlock a complicated situation.

Anonymous participant · PRIME Coaching · Individual experience; results vary.
Read more testimonials →

Your next step

You earn well.
Let’s understand why
you still run short.

Start with a clearer picture of your income, commitments and monthly gap. Then you can decide what needs to change.

With Ka Hoe at JA

Clarity before another commitment.

Understand the pressure behind your numbers and explore what support fits your situation.

Explore how I work at JA