I have been there too.
Read how a banking career, property investments and a restaurant business led me through three financial crises.
Read my storyKa Hoe · Founder of JA
I help high-income individuals understand their debt, face their monthly deficit and work towards a more sustainable financial life.
My approach was shaped by three financial crises of my own.

Choose where to begin
A good income and financial pressure can exist at the same time. Start with the part that feels most relevant to you.
Read how a banking career, property investments and a restaurant business led me through three financial crises.
Read my storyWhy high earners can still struggle with debt, and how to start reviewing the monthly gap with ICE JAR.
Read the article Browse all Money InsightsFind the ICE JAR, Debt Management and Asset & Liability templates, alongside planning tools and official reference links.
Browse eResourcesIn participants’ own words
Read about working with me on financial reviews, coaching and finding a practical way forward.
Read more testimonials →My coach was Ka Hoe. He listens before he diagnoses. He helped me to ask the right questions. He is very empathetic and has a superpower ability to find the real problem in order to unlock a complicated situation.
Anonymous participant · PRIME Coaching · Individual experience; results vary.
Your next step
Start with a clearer picture of your income, commitments and monthly gap. Then you can decide what needs to change.
Understand the pressure behind your numbers and explore what support fits your situation.
Explore how I work at JA